Step B) Populate your "HTML code" (invisible text) with your "Keyword Niche" (found in step A4)

1. TITLE tag - The <TITLE> tag of your Web page is arguably the most important HTML tag or element. All the search engines consider the keywords in this tag and generally give those keywords a lot of importance in their ranking system. Therefore, if you were to create one page with a keyword in the title tag, and another page with the same keyword in the body tag, the one with the keyword in the title will rank higher in most engines.
     
2. META Description tag - The text found in the META Description tag will be displayed to the user in the search results for many engines. Therefore, it pays to create a good description so that you not only rank well, but so people will actually click on your link once they see it.
     
3. META Keywords tag - The purpose of this tag is to define what keywords apply to your page. However, only some search engines will read this tag, and those that do often do not attach as much importance to it as keywords found in other areas of the page.
     
4. ALT tag - The ALT tag defines the text to display for a graphic if the user has graphics turned off, or if they put the cursor over it in MS Explorer. Some search engines will look for keywords in the ALT tags.

LR Associates, Inc., offers (HTML Tag Creation)
and how we accomplish it:

	Starting with the "Keyword Niche" found in the "Keyword Report" or by using the keywords supplied by the client, we populate the above HTML tags (invisible text) to create a page that is "Search Engine Friendly."  During this process, serious consideration is given to the "Keyword Factors" (Keyword Frequency, Keyword Placement, Keyword Prominence & Keyword Weight) found in tips step C.
	We ensure that the HTML Tags are correctly entered into the coding and that the tag placement offers the best "Search Engine" results. This is accomplished by manual entry of the code into the HTML source by us or by giving specific instructions to the client's Webmaster.
		LR Associates offers this service at an hourly rate of $125.00 per hour (HTML Tag Creation is typically $125.00 per page)